Business Administration Major: Marketing Option (B.S.)

The Option in Marketing focuses on how to develop, establish, and maintain products and services of high value for customers as well as how to deliver and communicate them, from both digital and traditional perspectives. The option addresses key linkages critical to effective customer and brand management, from understanding customer needs and problems to delivering appropriate solutions and services. It further examines decision choices facing managers concerning market selection, entry timing, positional advantage to be pursued, targeting, and executional approaches. The option emphasizes digital marketing and analytics across its courses.  

Degree Requirements

All Major, Option and Elective Requirements as indicated.
*Major GPA requirements as indicated.

Major Requirements

A typical plan of study follows, showing the major-required courses. Students take 16-18 credits per semester. Discovery Program requirements (including the Inquiry requirement in the first two years) and elective courses are taken as well. Students are expected to follow this course plan. In the first three semesters, students cannot take more than two major courses in a single semester. The options have additional requirements as noted. For an individual schedule/plan of study, students should check with the Paul College Undergraduate Programs and Advising Office for specific recommendations.

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This is the capstone course in the business administration  program, and satisfies the capstone requirement of  the Discovery Program. Students may be required to concurrently enroll in ADMN 700 PAUL Assessment of Core Knowledge (zero credits) for AACSB accreditation purposes.

Depending of the choice of option and the specific requirements thereof, students may be able to take PAUL or non-PAUL electives in their junior or senior year.

Option in Marketing

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Offerings will vary from semester to semester.

For additional courses, students are encouraged to meet with department faculty or with the Academic Advising Office for help in choosing a career track and additional courses.

Sample Degree Plan

This sample degree plan serves as a general guide; students collaborate with their academic advisor to develop a personalized degree plan to meet their academic goals and program requirements.

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Students can explore a second option, second major, minor, or general electives.

Program Learning Outcomes

• Analyze organizational challenges and opportunities using core business concepts.
• Apply data-driven reasoning to business decisions using appropriate analytical approaches.

• Communicate original thoughts clearly and professionally in written and oral formats.
• Contribute effectively to teams, demonstrating individual and collaborative accountability.

• Evaluate ethical and social responsibility issues and recommend actions from multiple stakeholder perspectives.
• Analyze how global and cultural factors shape responsible business decisions.