Communication (COM) CPSO
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Read more about the courses within this subject prefix in the descriptions provided below.
COM 800 - Foundations of Organizational Communication
Credits: 3
This course examines fundamental principles and theories of organizational communication. Students analyze the effects of communication on organizational quality; discuss specific skill sets necessary for effective internal communication; analyze methods of managing information; discuss the value and methods used to create organizational networks; and study the influence of organizational culture on organizational communication. Crisis communication, intercultural communication, and communication assessment are introduced.
Equivalent(s): COMM 800G
Grade Mode: Letter Grading
View Course Learning Outcomes
- Demonstrate an understanding of how communication is fundamentally related to all aspects of organizational performance, leadership, project management, and group interaction.
- Demonstrate an understanding of key topics and concepts, including communication networks, media management, organizational culture and climate, intercultural communication, meetings management, ethical communication, assessing communication quality, and crisis communication and the impact of social technologies.
- Enhance ability to analyze case studies, including assessing communication audiences and networks, as well as making tactical recommendations to improve the quality of communication.
- Develop an awareness of their own communication style and adapting that style in order to work effectively in a variety of interpersonal communication settings.
COM 810 - Business and Strategic Communication
Credits: 3
This course prepares students to develop and lead complex communication in professional settings, with emphasis on business, strategic, and persuasive communication. Students research communication practices in their fields, analyze the cultural and ethical implications of workplace messages, and design evidence-based multi-modal communications that respond to real organizational needs. Through iterative drafting, peer review, and instructor feedback, students build and refine their business and professional communication acumen.
Grade Mode: Letter Grading
View Course Learning Outcomes
- Critically assess complex business communication situations to address organizational needs within constraints and relevant cultural and industry norms.
- Develop communication strategies to meet organizational needs informed by evidence-based methodologies and scholarly research.
- Produce persuasive and strategically aligned professional multi-modal communication for diverse audiences that meets disciplinary and organizational ethical standards.
- Analyze how cultural norms shape a message’s impact and revise communication to meet professional standards.
COM 830 - Digital Strategy in Communication
Credits: 3
This course prepares students to develop, implement, and evaluate digital strategies that align with organizational goals. Emphasizing strategic thinking rather than platform-specific tactics, students will explore how audience analytics, including digital behavior, inform strategic decisions in social media and digital communications. Students will examine how to engage digital audiences through integrated campaigns, optimize content performance through strategic analysis, and apply theory to marketing, business communication, or advocacy efforts. Through case studies, strategic frameworks, and campaign modeling, this course equips students to lead digital initiatives in a fast-changing media landscape.
Grade Mode: Letter Grading
View Course Learning Outcomes
- Design a comprehensive digital strategy plan that integrates social media, audience analytics, campaign objectives, ethical standards, and AI to advance organizational goals and values.
- Employ an array of adaptation techniques to convey ideas and strategic insights that maximize impact on stakeholders and organizational goals.
- Evaluate the effectiveness of digital campaigns by applying measurement frameworks and social media analytics to determine ROI, optimize engagement, and inform future strategic decision-making.
- Assess the impact of digital storytelling on audience behavior toward the organization through theory-informed communication, marketing, and business analysis methods.